NEUW

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NEUW

Neuw is both designed and developed by swedish Pär Lundqvist. After several years on the international scene with creative head positions for brands such as Lee and Wrangler it was time to start something of his own. Pär gets his inspiration from his personal collection of arkived jeans that are used, patched, repaired, adjusted loved and personal. This mix of denim history and Rock n Roll give Neuw its unique feel.