In 1917 an Italian optician and photographer Giuseppe Ratti began making protective goggles for aviators and racing drivers. Turin was the city that produced and named the "Protector", soon adopted by the Italian armed forces and military aviation pilots around the world. In 1930 the brand "Persol", Italian meaning "for the sun", was born with the launch of a range of eyewear specifically for protection against sunlight. In the 50's-60's: For decades, there has been undeniable love affair between the film world and Persol. Directors have used them to define characters, stylists have chosen them for their couture appeal and stars of every magnitude - From Marcello Mastroianni to the latest James Bond - have chosen to wear them both on and off the set. The 70's and '80's have been rears of research on lenses and materials.