In 1913 in Torino, Italy Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925 his designs expanded to included footwear with vulcanized rubber soles and the Superga 2750 Heritage style was born! The 2750 has been an icon from the beginning. Long a favorite for taking Italians from the city to the beach to weekends away, it is easy to wear and designed to dress up casual sportswear. It can be washed like your favorite jeans to create your own vintage look.